PinnedBrian HicklingBrand Values as a product. Here are four steps to setting your Brand Values. — Catalyst 17 Inc.As you are no doubt aware, consumers today are not only looking to find products that want, they are also looking for ways to also stand…Jul 8, 2021Jul 8, 2021
PinnedBrian HicklinginThe StartupWe the People.Understanding consumer activism in the New Economy and its impact on brands.Dec 20, 2020Dec 20, 2020
PinnedBrian HicklinginCatalyst 17Introducing Catalyst 17. Helping brands get in shape for the New Economy.A few years ago I co-founded a small social impact organization called The Give Agency.Nov 19, 2020Nov 19, 2020
PinnedBrian HicklinginCatalyst 17Social Impact Transformation. Leveraging the next competitive advantage.Move over Digital Transformation, there is a new transformation in town. Social Impact Transformation.Oct 26, 2020Oct 26, 2020
Brian HicklingValues-centric branding could finally make global branding work. — Catalyst 17 Inc.Soon many businesses will return from their summer vacations and begin developing their strategic plans for the coming months and years…Aug 7, 2021Aug 7, 2021
Brian HicklingThe rise of the Branded Doc & the “Slow” brand movement.“There is an urgent need for the stories of people’s real-world experiences, as this year’s Oscar contenders tell stories that explore…Jul 5, 2021Jul 5, 2021
Brian HicklingCatalyst 17 — Growth Through Good — Issue #2This issue features articles and insights regarding Employer Brand, Corporate Culture and moving to a Hybrid Workplace.Jun 16, 2021Jun 16, 2021
Brian HicklingA purpose is no longer enough. You need a brand movement!The battle for top talent has begun.Jun 14, 2021Jun 14, 2021
