Understanding consumer activism in the New Economy and its impact on brands. — Consumer activism, also known as “Consuming With A Conscience”, is on the rise and an integral aspect of the New Economy. Consumers’ wants and needs for social impact will have to be factored into brand planning and embedded into a company’s DNA. Social Impact brand attributes be a defining factor…

Meet Generation Everyone. We are now entering the New Economy and the emergence of Gen-E (Generation Everyone). Armed with money and values they intend to change things. Gen-E is everyone: Boomers, Millennials and all the other Gen’s, bound together by a unifying experience of a pandemic, economic disruption, the acceleration of online commerce…

A few years ago I co-founded a small social impact organization called The Give Agency. The Give Agency was a five-day strategic hackathon for Not-For-Profits built on a simple idea — that a gathering of smart-talented people, who took a day off from their normal work, could provide big impact…

Move over Digital Transformation, there is a new transformation in town. Social Impact Transformation. The mass global mindset shift event now underway. I heard a funny statement on one of my favourite podcasts today - “2020 feels like it's been seven years long already.” So true. This year has certainly been a year of disruptions. …

Soon many businesses will return from their summer vacations and begin developing their strategic plans for the coming months and years. This fall will be anything but business as usual with many planning sessions held online. …

“There is an urgent need for the stories of people’s real-world experiences, as this year’s Oscar contenders tell stories that explore timely issues amid political churn and “alternative facts.” - Simon Kilmurry, the executive director of the International Documentary Association The short history of documentary films. The documentary has been around since the earliest days of…

This issue features articles and insights regarding Employer Brand, Corporate Culture and moving to a Hybrid Workplace. A recent Cone Communications Millennial Employee Study found that 64% of Millennials won’t take a job if their employee doesn’t have a strong CSR policy, and 83% would be more loyal to a…

The battle for top talent has begun. According to a Gallup’s 2019 study, only 35% percent of employees are engaged in the workplace. This means that the majority of employees view their workplace negatively and are only doing the bare minimum to make it through the day, with little to no emotional attachment to their jobs. …