PinnedBrian HicklingBrand Values as a product. Here are four steps to setting your Brand Values. — Catalyst 17 Inc.As you are no doubt aware, consumers today are not only looking to find products that want, they are also looking for ways to also stand…8 min read·Jul 8, 2021----
PinnedBrian HicklinginThe StartupWe the People.Understanding consumer activism in the New Economy and its impact on brands.12 min read·Dec 20, 2020----
PinnedBrian HicklinginCatalyst 17The Rise Of Gen-EMeet Generation Everyone.7 min read·Dec 11, 2020----
PinnedBrian HicklinginCatalyst 17Introducing Catalyst 17. Helping brands get in shape for the New Economy.A few years ago I co-founded a small social impact organization called The Give Agency.7 min read·Nov 19, 2020----
PinnedBrian HicklinginCatalyst 17Social Impact Transformation. Leveraging the next competitive advantage.Move over Digital Transformation, there is a new transformation in town. Social Impact Transformation.7 min read·Oct 26, 2020----
Brian HicklingValues-centric branding could finally make global branding work. — Catalyst 17 Inc.Soon many businesses will return from their summer vacations and begin developing their strategic plans for the coming months and years…14 min read·Aug 7, 2021----
Brian HicklingThe rise of the Branded Doc & the “Slow” brand movement.“There is an urgent need for the stories of people’s real-world experiences, as this year’s Oscar contenders tell stories that explore…9 min read·Jul 5, 2021----
Brian HicklingCatalyst 17 — Growth Through Good — Issue #2This issue features articles and insights regarding Employer Brand, Corporate Culture and moving to a Hybrid Workplace.3 min read·Jun 16, 2021----
Brian HicklingA purpose is no longer enough. You need a brand movement!The battle for top talent has begun.10 min read·Jun 14, 2021----