2020 saw drastic cultural shifts that included health concerns, working from home, massive unemployment, economic hardship, the emergence of social movements such as the Black Lives Matter, and increased environmental concern. While 2020 was a time of disruption and turmoil, many brands stepped up and responded to the call, leaning into social impact branding!
As a way to reflect on the last year, we thought we would highlight seventeen social impact brands that admire and that have stood up this year and lived their purpose.
Consumers are now more than ever paying attention to how brands operate on key issues such as diversity and inclusiveness, environmental practices and the treatment of their employees. They are more likely than ever to hold companies accountable through their social media actions and buying decisions. They are also more likely to support brands that step up and are part of the solution to our most pressing problems.
In 2021 we will no doubt have many challenges to tackle and address. Even though we may see light at the end of the tunnel, the lessons and shifts of 2020 and the pandemic will remain for a long time. Brands have a great opportunity to reestablish greater trust and customer loyalty by making the social impact a central component of both their brands and cultures.
Originally published at https://www.catalystseventeen.com on January 3, 2021.